human-centric brand identity and design
a little about me…
I’m a passionate and experienced brand designer, art director and graphic artist, with a proven track record of successfully branding new startups, re-branding existing corporations, and achieving high levels of client satisfaction. I marry artistry with strategic vision, ensuring every design captures both heart and purpose. I understand the value of turning complex ideas into engaging narratives and user-centric solutions. Whether designing brand identities, crafting inspiring marketing messages, creating magical customer experiences, or conducting insightful research, my expertise lies in empowering businesses to connect with their audiences in unique and innovative ways. I am skilled at overseeing all visual aspects of a project, offering design solutions when needed and translating briefs into actionable steps. I pride myself on my ability to navigate fast-paced environments, craft design solutions that resonate with consumers, and consistently deliver high-quality projects with precision and flair.
experience
Design Director, Brand Identity Design Specialist, Creative Marketer | K Temple Design, LLC | 2010 - Current
Brand identity designer and brand strategy consultant. Including; brand creation and launches, positioning, expansion, and portfolio diversity.
Developing comprehensive brand identities for clients and holistic brand experiences to create memorable interactions and deeper relationships with their target audiences.
Conceptualising and executing organic and paid social media content for Facebook, Instagram and LinkedIn. Leading to increases in total reach and conversions.
Leading teams in the development of comprehensive digital marketing strategies, overseeing content creation, copy writing, and website redesigns, aligning solutions with client/business objectives.
Working with, managing, and leading creative teams to deliver design projects for clients, including: Hugo Boss, Tiffany & Co., HBF, HBF Textiles, The Whitney, HNI, Taste Eatery Restaurant Group, Anthropologie, Tu-Ahn, Trinity Business Alumni, and Jazziz Magazine.
Senior Graphic Designer | Revlon | 2019 - Current
Developed engaging digital assets that effectively communicated product features, including web designs, digital and print collateral, packaging design, and social media, ensuring meticulous attention to detail while catering to the target audience.
Directed photoshoots and developed packaging for new products, ensuring brand consistency and product line differentiation.
Worked cross-functionally to conceptualise and create an Instagram campaign for a new product launch, resulting in the highest ever reach and engagement metrics for Creme of Nature®.
Supervised vendors to ensure design systems and brand standards were implemented and maintained in the website redesign.
Senior Specialist Graphic Designer, Art Director Corporate Brand Design | Tyson Foods, Inc. | 2017 - 2019
Contributed in the design and launch of the corporate re-brand for Tyson Foods, Inc., constructing and implementing corporate design systems for the entire enterprise.
Initiated and led the UX research for the corporate intranet redesign.
Designed engaging content and visually compelling graphics for digital collateral across multiple channels and customer touch points.
Conceptualisation and creation of omni-channel marketing materials.
Art directed photoshoots, video shoots, and various digital and print campaigns.
Illustrated sets of icons and graphics to be used enterprise-wide for employee safety education.
Worked closely with cross-functional teams during a high-growth period, ensuring adoption of new brand standards and updating existing internal-facing materials across print and digital channels as well as experiential environments.
Graphic Designer | Victoria’s Secret | 2011 - 2017
Designed packaging and in-store displays for limited edition seasonal collections.
Crafted experiential environments as part of immersive presentation design for employees, and occasional consumer-facing vignettes.
Designed internal concept positioning books and collateral to disseminate amongst design teams to align seasonal design direction and business objectives.
Mastered high-end photo retouching, typography, illustration, and user-centric design.
Collaborated with internal teams to expand the VS brand portfolio through storytelling, brand positioning, creation of omni-channel marketing collateral, as well as the creation and implementation of prototypes for various projects.
Leveraged research-based design solutions and supported an agile team in the development of user experience personas and journeys across customer touch pointss.
Visual and Installation Artist | Freelance | 2010 - Current
Designed for and partnered with numerous studios, companies, museums and charitable organizations in development of print and digital collateral as well as experiential design
Assistant project manager on site for Hugo Boss NYC showroom for their seasonal showroom redesign
education
MSc. Digital Marketing Strategies | Trinity College Dublin 2023 | II.1 Class Honors (A- avg.)
B.F.A. Fashion Marketing and Management | Savannah College of Art & Design 2010 | Magna Cum Laude
UX Design Certification | Nielsen Norman Group 2019
Web Design Certification | Shaw Academy 2016
awards + publications
JAZZIZ Magazine | Freelance layout designer; Cover artist | 2020 - Current
Ann Taylor Loft Holiday Print Campaign | Prop stylist | 2011
Fresh Home Magazine ‘Big Bold Color’ Spread & Cover Story | Prop design and construction | 2011
Outstanding Achievement | Fashion Marketing and Management, Savannah College of Art & Design | 2010
skills
Adobe: Photoshop, Illustrator, Indesign, Acrobat, XD
Figma
Procreate
Branding + Identity Design
Art Direction
Visual Design
Social Media Design
High-End Retouching
UX Research & Development + Visual Design
Customer Relations
Illustration
Editorial & Copy Writing
Journey Mapping
Information Architecture
Web Design, SEO, Website Architecture
Event/Trade Show Marketing & Materials