A much needed refresh.

I worked with Ed, Tracy and Marc to rebrand their law firm into something that is far more representative of who they are and what their firm espouses. Their previous logo was what one would envision when thinking of a law firm in a traditional sense, and while there was nothing inherently wrong with it, it did not highlight their law firm.

The refreshed look is a more friendly, approachable logo that still evokes strength and trust at it’s core. While it has a traditional serif to it, the coloration and use of lowercase type highlights the three partners’ vibrant, fun and ever playful personalities, which are all brought into their firm and how they approach their clients.

A streamlined identity redesign

Designed with the intent to have the logo be simplified, uplifting and iconic - very different from the original design created.

As mood would continue to expand, the logo is able to adapt while staying consistent and recognizable.

An elevated facelift for a high-end med-spa

Redeveloping the persona behind the brand - including the target client, name, and overall look and feel - brought in an edgier upscale look to a small woman-owned company with an incredible product and service.

We added in a touch of femininity to the brand by introducing a softer color palette to contrast and work in conjunction with the sharpness of the customized typeface.

Telling the story of a humble brand.

Building a brand that functions as an art form as well as a platform for story-telling was the direction behind the concept.

Creating a logo that pulls in ancient story-telling imagery based in its ancestry allowed the opportunity to deliver that message through iconography and color symbology.

Creating a new and unique voice under a world renowned brand.

Working at Victoria’s Secret, I was tasked to work on the branding of the Designer Collections line being launched in select stores across the country.

The line needed to have a tone and voice in itself, to be able to help the employees understand the higher price point and be able to sell it to the consumers.